Why You Need a Responsive Website for your Business?

Why You Need a Responsive Website for your Business?

If Google is adapting to the mobile trend, you also need to!

Owning an e-commerce website is not good enough. Today, every business is running its business online; for you to make any significant profits; you need a user-friendly website. It not only distinguishes your website but is also a trend among customers. The best way to achieve a user-friendly site is by customising it to be responsive.

A responsive website means it adjusts according to the device. Screen size determines the pixels as well as the size of images and text for a site visitor. It ensures smooth navigation that fits the screen size. The adaptability aims at enhancing user experience and appearance of the site.

The increase in use of mobile devices leaves you with no option other than to optimise your website to be responsive; otherwise, you will lose big.

Here is why;

Google recommends

Google as the top search engine recommends responsive websites as the best practice in the e-commerce industry. Also, you have higher chances of impressing the web crawler because responsive design websites use a similar HTML and one URL. Running a desktop site and mobile site separately means using different URLs where Google will need to index multiple versions.

Users also have an easy time to share content and engage each other on a responsive design website.

Enhances visibility

The primary aim of building a website is engaging potential customers more efficiently and conveniently; this means visibility. Google has recently adopted a new technique for ranking sites on the search engine results page; the technique focuses on mobile-friendly sites. Optimising your website to be responsive will increase your chances of visibility hence growing your clientele. Linking is also easier and effective because site visitors are directed to one site.

More conversions

It is obvious that most people browse the web today on mobile devices meaning your potential customers are drawn to a responsive design. Also, running a desktop and mobile site means you will keep on redirecting users, which is often frustrating. Site visitors find it appealing and more credible if all the processes run on one web page. Responsive design website reduces the processing time, which is crucial in the digital age. No one will wait for a lagging website.

The consistency and ease of navigation with a responsive website increase conversion rate.

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Bespoke Website Design Agency in London

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